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Tag Archives: IIBMS MBA CASE STUDY ANSWER SHEETS

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April 9, 2019
by in Case Study

IIBMS MIB CASE STUDY SOLUTIONS – What qualities help Sorrell to be successful? Why are these qualities so important for his company’s success

Advertising Management   Case IV – Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one […]

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April 9, 2019
by in Case Study

IIBMS MMS CASE STUDY ANSWER SHEETS – How did the partnership work? Is there anything you could recommend that would extend the reach of this campaign

Advertising Management   Case III- Starbucks Makes TV Less Intrusive Starbucks coffee is now sold in grocery stores but how many people realize it? To get that message out, the well known coffee house chain needed to reach its customers nationwide with that message. Television commercials would be the obvious way to reach those people, […]

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April 9, 2019
by in Case Study

IIBMS MMS CASE STUDY ANSWER SHEETS – What is Wal-Mart doing with its latest campaign? What are the difficulties involved in such an effort

Advertising Management   Attempt Only 4 Case Study Case I- The Day That Wal-Mart Dropped the Smiley Face Retail giant wal-mart annually spends close to a half billion dollars on advertising, so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What […]

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April 9, 2019
by in Case Study

IIBMS MIB CASE STUDY SOLUTIONS – Explain how “tuner” campaigns, such as those by GM and Toyota, work. Analyze these campaigns using the Facets Model to identify the effects they are designed to achieve. How would you determine if these campaigns are effective

Advertising Management Case II  – Toyota Goes after Tuners Young people with limited incomes often look for a great deal on a new car. One way to save money is to forgo options and upgrades, like a sunroof or a CD player. But when Toyota introduced its funky “Scion” brand, it considered offering a version […]

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April 9, 2019
by in Case Study

MBA IIBMS ANSWER SHEETS – What makes AFLAC ads so effective? Is it something more than their entertainment value? If so, what else contributes to their success

Advertising Management   Case VI – How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes […]

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April 9, 2019
by in Case Study

IIBMS MBA CASE STUDY ANSWER SHEETS – Why do large clients like Samsung wish to work with giant holding companies like WPP instead of with smaller agencies

Advertising Management   Case IV – Wpp’s Owner-a British Knight with Every (Marketing) Weapon at His Disposal To the uniformed, nothing about Martin Sorrell or his company, the WPP group, may be quite what it seems. Although he was awarded a knighthood, Sir Martin is anything but a reserved aristocrat. And while WPP is one […]

Continue reading
April 9, 2019
by in Case Study

IIBMS MIB CASE STUDY SOLUTIONS – A recent ad for a Nike hiking shoe used copy that was probably intended to be humorous. The copy suggested that Nike’s shoe could help the use avoid turning into “…a drooling, misshapen non-extreme-trail-running husk of my former self

Advertising Management   Case V – Boycott This! A recent ad for a Nike hiking shoe used copy that was probably intended to be humorous. The copy suggested that Nike’s shoe could help the use avoid turning into “…a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized […]

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April 9, 2019
by in Case Study

The AFLAC campaign is more than four years old. In your opinion, will the campaign stay effective for the foreseeable future

Advertising Management   Case VI – How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes […]

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April 9, 2019
by in Case Study

IIBMS MMS CASE STUDY ANSWER SHEETS – You’ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes

Advertising Management   Case VI – How Advertising Works If It Walks Like the Aflac Duck You’ve probably never heard of the American Family life Assurance Co., nor likely to be familiar with its primary service: supplemental workplace medical insurance, a type of insurance that is used by people to help cover the many loopholes […]

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